H77MA-G43

World’s 1st PCI Express Gen 3 motherboard brand

With ultra-high 32GB/s transfer bandwidth, PCI Express Gen 3 provides a 2X faster transfer rate than the previous generation, this delivers amazing capabilities for true next generation extreme gaming.

Benefits:
- 2X bandwidth
- Increased efficiency and compatibility
- Extreme performance for current and next gen PCI Express cards

OC Genie II

OC Genie II provides an instant performance boost, optimizing CPU, memory, integrated graphics, and storage device performance with the function enabled.

Benefits:

- Overclock in one second
- At least 36% boost in 3D gaming performance
- Simple and easy – No need for complex BIOS setting and extra equipment
  *Features may vary according to your platform and model.
 

World’s 1st UEFI and software graphical user interface

MSI ClickBIOS II provides a consistent user interface both in the UEFI BIOS and in Windows, it provides the most convenient way for users to control system settings and supports touchscreen control.

Benefits:
- Graphical User Interface, with touchscreen support
- Simply click or touch and move to change settings
- Full system control, including overclocking, security and information

THX TruStudio PRO

THX is a trade mark of a high-end audio/visual reproduction standard for movies, home theaters, computer speakers and other audio devices. THX Certified Audio products are designed to let users experience movies & videos as live show. The true sound effect can make high definition video more powerful.

Features
- A high-fidelity sound reproduction standard
- Accurately reproduce the fullest audio experience of movie, music and game soundtracks

USB 3.0

Compared to the 480Mbps provided by traditional USB 2.0, the all-new USB 3.0's 5Gb/s offers 10 times the transfer bandwidth, so transferring a Blu-ray movie takes less than one minute. MSI also has implemented a front panel USB 3.0 port, making the use of an external USB 3.0 device even more convenient.

Features
- 10X Faster Than USB 2.0
- Up to 5Gb/s Data Transfer Bandwidth
- World’s first to provide Front Panel USB 3.0 Port
- Boost Transfer Rate Between Your PC and External Storage Devices

SATA 6Gb/s

SATA 6Gb/s provides double the bandwidth of traditional SATA 3Gb/s, and increases the data transfer rate between your motherboard and internal storage devices, such as 7200RPM HDDs, 10000RPM HDDs and SSDs. It’s also the current trend for upcoming high-speed internal storage devices to to break the existing bottleneck of a PC’s performance.

Features
- 2X Faster Than SATA 3Gb/s
- Up to 6Gb/s Data Transfer Bandwidth
- Unleash True Performance of New HDDs/SSDs

Winki 3

Winki 3 is a free Linux-based O/S which is based on the Linux core. With an ultra-fast  booting speed and a multi-language interface, the built-in Winki 3 provides an easy-to-use internet environment that includes the most popular functions such as internet surfing, web mail, instant messaging, picture browsing, and more. It's the most practical way to be online in the shortest time.

Features
- User friendly & totally free applications
- Power on to run applications in 25 seconds
- Multi-language interface support

M-Flash

Compared to common motherboard which need extra BIOS chips, MSI’s M-Flash has a double advantage which doesn’t need extra components and secondly, all your BIOS data will be saved in the USB drive. The stored data does not only have backup and upgrade function, moreover it can also be seen as a portable BIOS chip which is actually able to boot up your PC.

Features
- Backup/Restore Your BIOS to/from Any USB Flash Disk
- Avoid Unnecessary Repair Due to Accident Failures During The Upgrading Process
- Earn more BIOS Lifespan by Reducing Unnecessary Rewriting Process

USB Safeguard

USB Safeguard can prevent motherboards and USB devices from being damaged by short-circuit and ESD (Electro-Static Discharge) with Anti-ESD chips built-into the motherboards. Additionally, the safeguard can protect against such dangers multiple times, and greatly improves product lifespan.

Features
- All MSI motherboards use USB Safeguard’s anti-ESD chip for thorough protection against ESD damage
- USB Safeguard is protected against a short circuit and/or ESD without the need for a fuse. It also supports stand-by power supply

Live Update 5

MSI Live Update 5 is a powerful and useful application for updating the latest BIOS and Drivers, saving you time and lowers the risk of updating. End-users can install and run the Live Update 5 software on their computers with the companion CD or downloading the app from the MSI website.

Features
- Automatically Detect the BIOS/Driver/VGA/Utility Update
- Support Microsoft Windows 98SE/ME/2000/XP/Vista/7 32Bit
 

AMD CrossFireX

AMD CrossFireX™ is the ultimate multi-GPU performance gaming platform. Enabling game-dominatig power, AMD CrossFireX technology enables two or more discrete graphics processors to work together to improve graphics performance. AMD CrossFireX technology allows you to expand your system’s graphics capabilities. It allows you the ability to scale your system’s graphics horsepower as you need it, supporting up to four AMD Radeon™ HD graphics cards, making it the most scalable gaming platform ever. With an AMD CrossFireX gaming technology, the traditional graphics limitation exists no more, allowing you to enjoy higher performance as well as visual experience.

Instant OC

• Instant MB info monitor
• Intelligently auto set clock/voltage of CPU and memory
• Smart Mode: 4 instant OC modes

3TB+ Infinity

3TB+ Infinity is not only breaking through the limit of traditional BIOS, but also enhancing the utilization of hard drives efficiently. In addition to supporting the latest 3TB hard drives, MSI 3TB+ Infinity technology can use the 3TB hard drive as boot disk when installing a 64-bit operating system. Compared to competitors, MSI 3TB+ Infinity is an industry-leading technology which substantially presents an advantage of development and application in the future.

Features
- All the latest 3TB hard drivers on the market can be supported
- Make the 3TB hard drive as boot disk when installing a 64-bit operating system